ANALYTICS

Current and Projected Growth for AirMoney

App Downloads vs. Profile Creation
We've noticed an exciting trend since launching the app. While around 33% of users are currently creating AirMoney profiles after downloading (as shown by app store analytics), this number is steadily increasing week on week. In fact, for May we're already acquiring 100% more users than March and April combined, and it's only halfway through the month!

New User Acquisition Timeline
In recent weeks we have been heavily focused on providing excellent customer service to the early registrants. This is definitely working - we are seeing a trend of early adopters encouraging friends and family to download, creating their own micro-communities.

For those who have’t interacted with us, consider the visual of cold calling (no prior contact from internal team), we anticipate it could take 1-3 months for these users to create a profile after seeing our social media or website.

Boosting Signups with Referral Program
To address this, we're launching a promotional event. Existing users can invite new people to the app. If the invited person creates a profile and connects their bank account, both the existing user and the new user could win account credit.